Not everyone who visits your site is ready to buy. Some just want to check you out to see if your business might be a good fit in the future. Blogs allow them to suss you out without pressure.
Your blog shows your expertise.
Nobody likes a show-off, though. Your blog should be relaxed yet business-like, interesting but relevant and helpful without being pushy. That is no easy task: as someone who spent years blogging for retail, tourism and education websites, I can help you by:
- Writing blog posts that explore your customer’s interests.
- Making sure that your tone, voice and ethos are consistent.
- Designing each blogpost so Google shows it to more people.
- Measuring the impact of each blog.
How do we start blogging?
Some businesses just need a quick blog post written. I can create a brief for us to agree on and start working straight away. Others need an ongoing series of blog posts with very specific goals. To make sure we are on the same page, I like to find out;
- Who you are trying to reach.
- What questions they need answers for.
- How your competitors deal with similar issues.
- What is your perspective on these questions?
- What tone suits your business.
- What action you want your visitors to take.
- Do you need images or extra elements?
What do you get (besides new customers)?
- Analysis of content marketing and where it can improve.
- Well written and researched blog posts.
- Strategy for how to promote your blog.
What does a blog cost?
This really depends on what you hope to achieve. I have a standard rate for blogposts but an ongoing series will work out more cost effective for you.
| Single Blogpost | Blogpost Series |
|---|---|
| Research and First draft | Blog strategy |
| Revisions and Second Draft | Monthly blogpost delivery |
| Google Optimisation and publication | Google optimisation |
| €150 | € depending on scope |