Every word on your website should put your customers at ease. Too much marketing speak sounds suspicious. Too dull and you will be forgotten. While it is easy to see where writing can fall flat, fixing it with more words is difficult. It requires patience, precision and every word should have a specific purpose.
A good copywriter will make your website flow.
I have a particular set of skills in this area. They are skills I have acquired over a long career in writing for websites, SEO and social media. Unlike Hollywood secret agents, this makes me a delight for people like you. I have worked in Tourism, Retail and Education and now I use those skills to:
- Identify where I can reorganise words and refresh them.
- Write new pages and product descriptions that customers love.
- Encourage Google to show your website to more people.
Can someone else write for your business?
Nobody knows your business like you but not everyone is comfortable working with the written word. Writing online brings an extra layer of complexity as your audience are jumping around the internet in a way that humans have never done before. That is why, before I do anything, I dig into your web analytics and chat with you about;
- How your industry works and who your competitors are.
- What your customers are like, what annoys them and how you help them.
- Why you set up your business and what makes you different.
This allows me to create websites for marine surveyors without ever setting foot on a boat.
What do you get out of this (besides more sales)?
- Your web analytics get analysed and customer behaviour identified.
- I go through your current copy and suggest improvements.
- Your copy gets rewritten to reflect your customer needs.
- You receive a list of opportunities for future online marketing.
What is the process?
Each project is different but below is a rough guide for straightforward copywriting jobs.
| Product Descriptions | Website Pages |
|---|---|
| Identify Features & Benefits | Analyse the structure and purpose of a page |
| Write copy that sells | Write copy that makes sense |
| Search Engine Optimisation | Search Engine Optimisation |
| Publication | Publication |